Type Means Never Having to Say You're Sorry

by Jessica Helfand
[read here]

I feel like I won a million bucks reading this article at the time that I did. I found myself recently becoming obsessed with futura and though I realized this, I ended up using it for a lot of projects. I would try and use other typefaces first but none of them were as attractive to me as Paul Renner's (didn't retain this information) futura. I think if I'm about to take on a typographical route in my graphic design studies learning its history may be a beneficial idea--for my design's sake and for my sake. I definitely forget to think about the context of a lot of the things I'm designing but this article has really reminded me that knowing what you are designing and what choices you make and WHY is so fundamental.